A contractor website and follow-up system

Stop Losing Contractor Leads After They Call You

Keystone builds your website and installs the follow-up system behind it — missed-call text-back, lead follow-up, review requests, and one place to keep track of conversations that can turn into jobs.

$297/mo No setup fee · No long-term contract

Built for contractors who are working jobs — not sitting at a desk watching an inbox.

Book a Demo with TJ

Three minutes, price included.

TJ shows what Keystone does, what it costs, and what happens after a contractor misses a call.

What the three minutes cover

Who TJ is — a DFW service-business owner, on camera.
A real missed-call story from his own business.
A website inquiry arriving as a text conversation.
A missed call triggering an immediate text-back.
The review request that goes out after the job.
The Lead Hub where the follow-up stays visible.
The price, in full: $297/month, no setup fee, no long-term contract.

The problem is rarely “more leads”

The lead comes in while you are doing the work.

The phone rings while you are on a job.
The website form lands in an inbox.
The estimate goes out without another follow-up.
The finished customer forgets to leave the review.
The conversations end up scattered across too many places

Keystone tightens the gap between someone contacting your business and someone receiving a response and a follow-up.

The Mechanism

Here is what happens after the lead arrives.

Judge the system by the sequence, not by a feature list.

Demonstration · fictional data

(555) 0147 — “J. Rivera”
Demo

✕ Missed call · 2:14 PM

Sorry we missed you — this is Northside Roofing. How can we help?Sent automatically · 2:14 PM

Need someone to look at a leak over the garage.2:16 PM

We can take a look. Is Thursday morning or Friday afternoon better?2:17 PM

Thursday works.2:19 PM

Lead Hub
Demonstration account — not a customer

“J. Rivera” — Roof leak
Missed call → texted back → replied → estimate Thursday 9:00 AM

Active

“M. Okafor” — Gutter replacement
Estimate sent 4 days ago · follow-up scheduled

Follow-up

“D. Whitfield” — Shingle repair
Job complete · review request queued

Review

A homeowner calls.
You cannot answer — you are working.
A text-back goes out on your business’s behalf.
The homeowner replies.
The conversation appears in the Lead Hub.
The follow-up stays visible instead of living in your memory.
After the job, a review request can be sent.

Every name, number, and message above is fictional and used only to demonstrate the workflow. This shows that the mechanism exists and can be configured. It does not mean a given lead becomes a job.

What is included

One simple system behind your contractor business.

Contractor Website

Mobile-first, built around calls, forms, trust, and a clear next step — not just a design that looks good.

Missed-Call Text-Back

A call you cannot answer gets a response path instead of silence.

Lead & Estimate Follow-Up

A consistent process for new inquiries and sent estimates, so following up does not depend on remembering.

Review Request Workflow

Asking a finished customer for feedback becomes part of the job instead of an afterthought.

Lead Hub

Conversations, lead status, and follow-up activity in one place you can check from the phone in your pocket.

Also included: initial setup and onboarding — Keystone handles the build and configuration — plus ongoing platform access while your subscription is active.

Every trade, One System

Built for Contractors Across the Trades

The problem is the same in every trade — the lead shows up while you’re on the job. Keystone is configured around how your trade actually works.

Roofing Contractors

Stay on top of new leads, estimates, and follow-ups so more roofing jobs get won.

HVAC Contractors

Respond quickly to new inquiries and keep every opportunity moving forward.

Plumbing Contractors

Keep new leads organized and follow up consistently to win more plumbing jobs.

Electrical Contractors

Manage incoming leads and stay connected with customers from inquiry to job.

Remodeling Contractors

Turn remodeling inquiries into booked projects with a better follow-up system.

Landscaping Contractors

Keep track of new inquiries and follow up before potential projects go cold.

Don’t see your trade listed? Keystone is built around the same missed-call and follow-up problem across most home-service businesses — book a demo and TJ will tell you if it’s a fit.

The price, in full

Everything above for $297 a month.

$297/mo

No setup fee · No long-term contract

What $297 is not

Keystone is not unlimited custom development, unlimited website revisions, full-service advertising management, enterprise field-service software, guaranteed SEO, guaranteed leads, or guaranteed revenue. If you need work outside the standard package, we will tell you before you buy it.

The Path

From demo to launch.

Demo and Fit Call

TJ shows you the system running and answers your questions. If it is not a fit, he says so.

Intake and Build

You send the business information and access we need. Keystone builds the website and the response and follow-up workflows.

Launch and Walkthrough

Target launch is 7–10 business days after a complete intake and access. TJ walks you through what happens when leads come in and what you actually need to do.

Who is behind this

Built by someone who understands the missed-call problem.

Founder · DFW

Keystone was not designed from a software feature list. It was designed around a problem TJ deals with in his own companies: the lead arrives while the work is being done.

TJ operates real service businesses in Dallas–Fort Worth.
He knows what happens when the phone rings while the job is in progress — because it happens to him.
The early Keystone sales process keeps TJ personally involved in the demo and fit conversation.
You are talking to the person responsible for the system, not a sales floor.

Honest qualification

Keystone may be right for you if…

This sounds like your business

You miss calls while working.
Website inquiries sit in email.
Estimates do not get consistent follow-up.
Reviews are requested inconsistently.
Leads are scattered across several places.
You need a stronger contractor website.

You probably do not need Keystone

You already have a strong website.
Your CRM already handles missed calls, lead tracking, estimate follow-up, and reviews well.
You need enterprise field-service software.
You expect guaranteed leads, jobs, revenue, or rankings.
You want unlimited custom development.

We will tell you if Keystone is not the right fit.

See Keystone in action with TJ.

TJ will show you what happens after a call is missed, how conversations are tracked, and what Keystone would replace or connect in your current setup.

What the call covers

What currently happens when you miss a new customer call.
How website leads reach you today.
How inquiries and estimates get followed up.
How reviews are requested.
Where your leads are tracked.
What Keystone would actually replace or connect.
The $297/month scope, and what launch would require.